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Promotional strategy/

Engel, James F.

Promotional strategy/ James F. Engel, Hugh G. Wales, Martin R. Warshaw. - 3rd ed. - Homewood, Ill: R. D. Irwin, 1975. - xiii, 650 p.: ill.; 24 cm.

Includes bibliographical references and index.

ISBN: 0256016364

Subjects--Topical Terms:
Marketing.
Advertising.
Marketing management.

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