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A preface to marketing management J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey

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Publication details: Plano, Texas Business Publications Inc. 1982Edition: Rev. edDescription: xii, 275 p. ill. 23 cmSubject(s):

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Rev. ed. of: A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. 1979

Includes bibliographies and indexes

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