A preface to marketing management
Peter, J. Paul
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey - Rev. ed - Plano, Texas Business Publications Inc. 1982 - xii, 275 p. ill. 23 cm
Rev. ed. of: A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. 1979
Includes bibliographies and indexes
81-67966
Marketing management
A preface to marketing management J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey - Rev. ed - Plano, Texas Business Publications Inc. 1982 - xii, 275 p. ill. 23 cm
Rev. ed. of: A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter. 1979
Includes bibliographies and indexes
81-67966
Marketing management