Philip Kotler on competitive marketing [videorecording].
Publication details: London: Video Arts, 1993.Description: 3 videocassettes (U-matic) (120 min.): sd.,col.; /4 in. + 5 bookletsSubject(s): Summary: The videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively.| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| TERHAD | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | video HF5415.K68 (Browse shelf(Opens below)) | j.1 (49 min.) | 1 | Available | 00000765900 | ||
| TERHAD | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | video HF5415.K68 (Browse shelf(Opens below)) | j.2, pt.1 (49 min.) | 1 | Available | 00000784595 | ||
| TERHAD | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | video HF5415.K68 (Browse shelf(Opens below)) | j.2, pt.2 (22 min.) | 1 | Available | 00000784592 |
The videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively.
Backup available in VHS.
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