Philip Kotler on competitive marketing (Record no. 177563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01161nam a2200277 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1993 xxka38 00mueng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | RM2700 pt.1 |
| -- | RM2700 pt.2 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200606051456 |
| Level of effort used to assign nonsubject heading access points | norliah |
| y | 08-18-1999 |
| z | load |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | video HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .K68 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Philip Kotler on competitive marketing |
| Medium | [videorecording]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Video Arts, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 3 videocassettes (U-matic) (120 min.): |
| Other physical details | sd.,col.; |
| Dimensions | /4 in. + |
| Accompanying material | 5 booklets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Backup available in VHS. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 60389 |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | New directions in segmenting and targeting |
| h | [videorecording]; |
| Number of part/section of a work | j.1 |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | New directions in differentiating & positioning |
| h | [videorecording]; |
| Number of part/section of a work | j.2 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11759471 |
| b | 2021-02-18 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TERHAD |
| Suppress in OPAC | No |
| Call number prefix | video HF5415 .K68 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000182137 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | m |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b11759471 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| j.1 (49 min.) | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | MEDIA-P. TUN SERI LANANG (ARAS 2) | 12/11/2019 | - | 0.00 | .i14292166 | video HF5415.K68 | 00000765900 | 13/09/2025 | 1 | 13/09/2025 | TERHAD | |||||
| j.2, pt.1 (49 min.) | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | MEDIA-P. TUN SERI LANANG (ARAS 2) | 12/11/2019 | - | 0.00 | .i14292178 | video HF5415.K68 | 00000784595 | 13/09/2025 | 1 | 13/09/2025 | TERHAD | |||||
| j.2, pt.2 (22 min.) | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | MEDIA-P. TUN SERI LANANG (ARAS 2) | 12/11/2019 | - | 0.00 | .i1429218x | video HF5415.K68 | 00000784592 | 13/09/2025 | 1 | 13/09/2025 | TERHAD |