Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter

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Publication details: London : Business Books, 1975Description: xvi, 281 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5827.L66 (Browse shelf(Opens below))		1	Available		00000134066
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5827.L66 (Browse shelf(Opens below))		1	Available		00000134065

Includes index and bibliographies : p. 273-275

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