Normal view MARC view ISBD view

Assessing the effectiveness of advertising /

Lovell, Mark

Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter - London : Business Books, 1975 - xvi, 281 p. : ill. ; 23 cm.

Includes index and bibliographies : p. 273-275

ISBN: 0220697302

Subjects--Topical Terms:
Advertising--Evaluation

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Assessing the effectiveness of advertising /

Contact Us

Copyright ©The National University of Malaysia Library