Marketing research measurement and method a text with cases Donald S. Tull, Del I. Hawkins

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Publication details: New York MacMillan 1993Edition: 6th edDescription: xviii, 863 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.2.T83 1993 (Browse shelf(Opens below))		1	Available		00000910491

Earlier edition entitled: Marketing research : meaning, measurement and method, 1976

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