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Marketing research measurement and method a text with cases

Tull, Donald S

Marketing research measurement and method a text with cases Donald S. Tull, Del I. Hawkins - 6th ed. - New York MacMillan 1993 - xviii, 863 p. : ill. ; 25 cm.

Earlier edition entitled: Marketing research : meaning, measurement and method, 1976

ISBN: 0024219320

LCCN: 92-14611

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

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