Marketing effectiveness, insights from accounting and finance / edited by Stanley J. Shapiro and V.H. Kirpalani.

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Publication details: Boston : Allyn and Bacon, 1984.Description: 542 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.M345 (Browse shelf(Opens below))		1	Available		00000090611

Includes bibliographical references dan index.

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