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Marketing effectiveness, insights from accounting and finance /

Marketing effectiveness, insights from accounting and finance / edited by Stanley J. Shapiro and V.H. Kirpalani. - Boston : Allyn and Bacon, 1984. - 542 p. : ill. ; 23 cm.

Includes bibliographical references dan index.

ISBN: 0205079946

Subjects--Topical Terms:
Marketing management--Addresses, essays, lectures.

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