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Marketing communications : theory and research / Editors Michael J. Houston, Richard J. Lutz.
Series: Pcoceedings series / American Marketing AssociationPublication details: Chicago : American Marketing Association, 1985.Description: 220 p. ; 8 cmISBN:- 0877571775
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.123.M37 (Browse shelf(Opens below)) | 1 | Available | 00000366707 |
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| HF5415.123.J44 Modern marketing communications / | HF5415.123.K575 Integrated marketing communications : a primer / | HF5415.123.L85 Clueless in marketing communications / | HF5415.123.M37 Marketing communications : theory and research / | HF5415.123.O445 Images that work : creating successful messages in marketing and high stakes communication / | HF5415.123.P436 Pengiklanan menurut perspektif Islam / | HF5415.123.Q83 Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / |
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