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Marketing communications : theory and research /

Marketing communications : theory and research / Editors Michael J. Houston, Richard J. Lutz. - Chicago : American Marketing Association, 1985. - 220 p. ; 8 cm. - Pcoceedings series / American Marketing Association .

ISBN: 0877571775

Subjects--Topical Terms:
Communication in marketing--Congresses.

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Marketing communications : theory and research /

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