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How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing by Craig S. Rice

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Publication details: Dartnell : Chicago 1966Description: 178 p. ; 29 cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.1.R5 (Browse shelf(Opens below))		1	Available		00000229112

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