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How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing

Rice, Craig S

How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing by Craig S. Rice - Dartnell : Chicago 1966 - 178 p. ; 29 cm.

LCCN: 66-006727

Subjects--Topical Terms:
Marketing

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How to plan and execute the marketing campaign strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories inmodern marketing

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