MARC details
| 000 -LEADER |
| fixed length control field |
01287nam a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20250913104051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
981208s1978 xxua 00 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
77-16598 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0394320298 |
| Terms of availability |
8.95 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
| Level of rules in bibliographic description |
200501180931 |
| Level of effort used to assign nonsubject heading access points |
ariff |
| Level of effort used to assign subject headings |
200107272059 |
| Level of effort used to assign classification |
dollah |
| y |
08-18-1999 |
| z |
load |
| 043 ## - GEOGRAPHIC AREA CODE |
| Geographic area code |
n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HN90.M3A85 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HN90 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Atwan, Robert |
| 245 10 - TITLE STATEMENT |
| Title |
American mass media : |
| Remainder of title |
industries and issues / |
| Statement of responsibility, etc. |
Robert Atwan, Barry Orton, William Vesterman |
| 250 ## - EDITION STATEMENT |
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Random House, |
| Date of publication, distribution, etc. |
1978 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xx, 475 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
| General note |
Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Bibliography : p. 464-466 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Mass media |
| Geographic subdivision |
United States |
| General subdivision |
Addresses, essays, lectures |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Communication and traffic |
| Geographic subdivision |
United States |
| General subdivision |
Addresses, essays, lectures |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
Addresses, essays, lectures |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Mass society |
| General subdivision |
Addresses, essays, lectures |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Orton, Barry |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Vesterman, William, |
| Dates associated with a name |
1942 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
| a |
.b10073036 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HN90.M3A85 |
| 914 ## - VTLS Number |
| VTLS Number |
vtls000007692 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
| a |
Fakulti Sains Kemasyarakatan dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b10073036 |