MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02167nam a22004214a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919174810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100712s2009 enka b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781848601178 (set v 1-6 hbk.)) |
| Terms of availability |
RM3,641.22 (1n = RM606.87 ) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1848601174 ( hbk.) (set) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201012010910 |
| Level of effort used to assign nonsubject heading access points |
rosli |
| Level of effort used to assign subject headings |
201011301709 |
| Level of effort used to assign classification |
rosli |
| Level of effort used to assign subject headings |
201011161206 |
| Level of effort used to assign classification |
rosli |
| Level of effort used to assign subject headings |
201011021041 |
| Level of effort used to assign classification |
sanusi |
| y |
07-12-2010 |
| z |
rasyilla |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13.M36 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M36 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy / |
| Statement of responsibility, etc. |
edited by John Cadogan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
6 v. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
SAGE library in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
v. 1. |
| Title |
Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- |
| Miscellaneous information |
v. 2. |
| Title |
Marketing strategy processes and tools -- |
| Miscellaneous information |
v. 3. |
| Title |
Marketing-mix strategies -- product strategy and promotion strategy -- |
| Miscellaneous information |
v. 4. |
| Title |
Marketing-mix strategies -- distribution strategy and pricing strategy -- |
| Miscellaneous information |
v. 5. |
| Title |
Marketing strategy organization and implementation -- |
| Miscellaneous information |
v. 6. |
| Title |
Evoking and emerging issues in marketing strategy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cadogan, John W. |
| Fuller form of name |
(John William), |
| Dates associated with a name |
1968- |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought |
| Number of part/section of a work |
Vol. 1 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing strategy processes and tools |
| Number of part/section of a work |
vol. 2 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing-mix strategies -- product strategy and promotion strategy |
| Number of part/section of a work |
Vol. 3 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing-mix strategies -- distribution strategy and pricing strategy |
| Number of part/section of a work |
Vol. 4 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing strategy organization and implementation |
| Number of part/section of a work |
Vol. 5 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Evoking and emerging issues in marketing strategy |
| Number of part/section of a work |
Vol. 6 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14764878 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13.M36 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003437525 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rk4 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi & Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2010-12-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14764878 |
