Marketing strategy /
Marketing strategy /
edited by John Cadogan
- London : SAGE, 2009
- 6 v. : ill. ; 25 cm.
- SAGE library in marketing .
Includes bibliographical references
Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- Marketing strategy processes and tools -- Marketing-mix strategies -- product strategy and promotion strategy -- Marketing-mix strategies -- distribution strategy and pricing strategy -- Marketing strategy organization and implementation -- Evoking and emerging issues in marketing strategy v. 1. v. 2. v. 3. v. 4. v. 5. v. 6.
9781848601178 (set v 1-6 hbk.)) RM3,641.22 (1n = RM606.87 ) 1848601174 ( hbk.) (set)
Marketing--Management
Marketing--Planning
Strategic planning
Includes bibliographical references
Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- Marketing strategy processes and tools -- Marketing-mix strategies -- product strategy and promotion strategy -- Marketing-mix strategies -- distribution strategy and pricing strategy -- Marketing strategy organization and implementation -- Evoking and emerging issues in marketing strategy v. 1. v. 2. v. 3. v. 4. v. 5. v. 6.
9781848601178 (set v 1-6 hbk.)) RM3,641.22 (1n = RM606.87 ) 1848601174 ( hbk.) (set)
Marketing--Management
Marketing--Planning
Strategic planning