Brand management : (Record no. 661079)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01269cam a2200337 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200812t20212021caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529720136 |
| Qualifying information | hardback |
| Terms of availability | RM763.61 (PTSL) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Description conventions | rda |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | YDX |
| -- | UKMGB |
| -- | DLC |
| -- | UKM |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.1255 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B484 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beverland, Michael, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management : |
| Remainder of title | co-creating meaningful brands / |
| Statement of responsibility, etc. | Michael Beverland. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Los Angeles : |
| Name of producer, publisher, distributor, manufacturer | SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 410 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated2rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2018. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b16941512 |
| b | 2022-12-13 |
| c | 2022-08-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415.1255 .B484 2021 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| o | 101026529 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | nma/ros |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Ekonomi dan Pengurusan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 2022-08-10 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b16941512 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 19/09/2022 | - | 763.61 | .i2157148x | HF5415.1255.B484 2021 | 00002273074 | 19/09/2025 | 1 | 19/09/2025 | AM |