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Brand management : co-creating meaningful brands /

Beverland, Michael,

Brand management : co-creating meaningful brands / Michael Beverland. - Second edition. - xx, 410 pages : illustrations ; 24 cm.

Previous edition: 2018.

Includes bibliographical references and index.

ISBN: 9781529720136 RM763.61 (PTSL)

Subjects--Topical Terms:
Branding (Marketing).
Brand name products.

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Brand management : co-creating meaningful brands /

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