MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01235nam a2200301 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210826s2021 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357516300 |
| Qualifying information |
paperback |
| Terms of availability |
RM1059.79 (PTSL) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M356 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc. |
O.C. Ferrell, Michael D. Hartline, Bryan W. Hochstein. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia : |
| Name of producer, publisher, distributor, manufacturer |
South-Western Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volume (various pagings) : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
62387 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartline, Michael D., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hochstein,Bryan W., |
| Relator term |
author. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16874651 |
| b |
2022-12-09 |
| c |
2021-08-26 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13 .M356 2021 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| o |
101010958 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
ros |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Graduate School of Business |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2021-08-26 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16874651 |
