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Marketing strategy : text and cases /

Ferrell, O. C.,

Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline, Bryan W. Hochstein. - Eighth edition. - 1 volume (various pagings) : illustrations ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780357516300 RM1059.79 (PTSL)

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

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