Economics of advertising (Record no. 64186)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01192nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250913122830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1981 uk 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0039103153 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 124182 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| y | 08-18-1999 |
| z | load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827.C54 1981 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chiplin, Brian, 1945- |
| 245 10 - TITLE STATEMENT | |
| Title | Economics of advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed Brian Chiplin and Brian Strugess under the editoral direction of J.H. Dunning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Rinehart and Winston with the Advertising Association, London |
| Name of publisher, distributor, etc. | Holt |
| Date of publication, distribution, etc. | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,145p ill 25cm |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: / by Economic Advisory Group. 1967 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | 1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Economic aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sturgess, Brian |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunning, John H. (John Harry), 1927- |
| 700 2# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Economists Advisory Group. Economics of advertising |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10622780 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5827.C54 1981 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000064746 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | F S Kemasyarakatan dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b10622780 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i11500840 | 8 | HF5827.C54 1981 | 00000124183 | 13/09/2025 | 1 | 13/09/2025 | AM |