Economics of advertising
Chiplin, Brian, 1945-
Economics of advertising - 2nd ed Brian Chiplin and Brian Strugess under the editoral direction of J.H. Dunning - Rinehart and Winston with the Advertising Association, London Holt 1981 - xii,145p ill 25cm
Previous ed.: / by Economic Advisory Group. 1967
Includes bibliographies and index
0039103153
Advertising--Economic aspects
Economics of advertising - 2nd ed Brian Chiplin and Brian Strugess under the editoral direction of J.H. Dunning - Rinehart and Winston with the Advertising Association, London Holt 1981 - xii,145p ill 25cm
Previous ed.: / by Economic Advisory Group. 1967
Includes bibliographies and index
0039103153
Advertising--Economic aspects