MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01950nam a22004218i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930141153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160217s2014 enkao b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118935620 /q hardback |
| Terms of availability |
RM159.20 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201605041449 |
| Level of effort used to assign nonsubject heading access points |
asrul |
| Level of effort used to assign subject headings |
201604251617 |
| Level of effort used to assign classification |
hamka |
| Level of effort used to assign subject headings |
201604251538 |
| Level of effort used to assign classification |
hamka |
| Level of effort used to assign subject headings |
201604251536 |
| Level of effort used to assign classification |
hamka |
| y |
02-17-2016 |
| z |
hamudah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2.P669 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.P669 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Poynter, Ray. |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The handbook of mobile market research : |
| Remainder of title |
tools and techniques for market researchers / |
| Statement of responsibility, etc. |
Ray Poynter, Navin Williams, Sue York. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1409 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester, West Sussex, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley and Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 295 pages, |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
60390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile communication systems. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / Research. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Williams, Navin, |
| Dates associated with a name |
1972-, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
York, Sue, |
| Dates associated with a name |
1968-, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Poynter, Ray. |
| Title |
Handbook of mobile market research |
| Place, publisher, and date of publication |
Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014 |
| International Standard Book Number |
9781118935767 |
| Record control number |
(DLC) 2014024502 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://catalogimages.wiley.com/images/db/jimages/9781118935620.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118935620.jpg</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16275391 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.2.P669 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003600654 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
hamka |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2016-04-02 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16275391 |
