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The handbook of mobile market research : tools and techniques for market researchers /

Poynter, Ray.

The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. - xiii, 295 pages, 25 cm.

Includes bibliographical references and index.

ISBN: 9781118935620 /q hardback RM159.20

Subjects--Topical Terms:
Marketing research.
Mobile commerce.
Mobile communication systems.
BUSINESS & ECONOMICS / Marketing / Research.

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The handbook of mobile market research : tools and techniques for market researchers /

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