MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01668cam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918123512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101126s2010 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470500231 (pbk. : alk. paper) |
| Terms of availability |
RM90.73 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470500239 (pbk. : alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201012211559 |
| Level of effort used to assign nonsubject heading access points |
ariff |
| Level of effort used to assign subject headings |
201011261342 |
| Level of effort used to assign classification |
rahah |
| y |
11-26-2010 |
| z |
rahah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF6146.I58G436 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF6146.I58 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
G436 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geddes, Brad |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advanced Google AdWords / |
| Statement of responsibility, etc. |
Brad Geddes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 519 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Telecommunication |
| General subdivision |
Terminology |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14845039 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF6146.I58G436 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003445920 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Teknologi & Sains Maklumat |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2010-01-11 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14845039 |
