Advanced Google AdWords /
Geddes, Brad
Advanced Google AdWords / Brad Geddes - Hoboken, N.J. : Wiley, 2010 - xxxi, 519 p. : ill. ; 24 cm.
Includes index
Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account
9780470500231 (pbk. : alk. paper) RM90.73 0470500239 (pbk. : alk. paper)
Internet advertising
Telecommunication--Terminology
Advanced Google AdWords / Brad Geddes - Hoboken, N.J. : Wiley, 2010 - xxxi, 519 p. : ill. ; 24 cm.
Includes index
Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account
9780470500231 (pbk. : alk. paper) RM90.73 0470500239 (pbk. : alk. paper)
Internet advertising
Telecommunication--Terminology