International Advertising and Communication (Record no. 408777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01434nam a22003495a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930123847.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008maaau |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090212s2006 gw q j eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783835057029 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783835004559 (paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Springer)978-3-8350-0455-9 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200902121748 |
| Level of effort used to assign nonsubject heading access points | muhaimin |
| Level of effort used to assign subject headings | 200902121010 |
| Level of effort used to assign classification | muhaimin |
| Level of effort used to assign subject headings | 200804040957 |
| Level of effort used to assign classification | muhaimin |
| Level of effort used to assign subject headings | 200804040923 |
| Level of effort used to assign classification | muhaimin |
| y | 04-03-2008 |
| z | muhaimin |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 327 |
| Edition information | 22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .I61 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | International Advertising and Communication |
| Medium | [electronic resource] : |
| Remainder of title | Current Insights and Empirical Findings / |
| Statement of responsibility, etc. | edited by Sandra Diehl, Ralf Terlutter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wiesbaden : |
| Name of publisher, distributor, etc. | Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 513 p. : |
| Other physical details | ill., digital ; |
| Dimensions | 21 cm. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics/Management Science. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 60389 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diehl, Sandra. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Terlutter, Ralf. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer e-books |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/3-8350-5702-2">https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/3-8350-5702-2</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b14127970 |
| b | 2025-04-09 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | HF5827 .I61 2006 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003370278 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2008-03-04 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b14127970 |
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