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International Advertising and Communication Current Insights and Empirical Findings /

International Advertising and Communication Current Insights and Empirical Findings / [electronic resource] : edited by Sandra Diehl, Ralf Terlutter. - Wiesbaden : Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden, 2006. - 513 p. : ill., digital ; 21 cm.

ISBN: 9783835057029 (electronic bk.) 9783835004559 (paper)

Subjects--Topical Terms:
Economics/Management Science.
Marketing.

Dewey Class. No.: 327

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