Brand driven : (Record no. 396920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041nam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914161851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070917s2003 xxka b 001 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749437979 |
| Terms of availability | RM199.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749437978 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200709240859 |
| Level of effort used to assign nonsubject heading access points | nor |
| Level of effort used to assign subject headings | 200709240858 |
| Level of effort used to assign classification | nor |
| y | 09-17-2007 |
| z | diyana |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7.L597b 2003 9HUKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .L597b 2003 9HUKM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LePla, F. Joseph, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Brand driven : |
| Remainder of title | the route to integrated branding through great leadership / |
| Statement of responsibility, etc. | F. Joseph LePla, Susan V. Davis & Lynn M. Parker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 334 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Leadership |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Susan V. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parker, Lynn M. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1400558x |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HD69.B7.L597b 2003 9HUKM |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003357387 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | diyana/noraini |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Perpustakaan HUKM |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN PUSAT PERUBATAN UKM |
| Operator's initials, OID (RLIN) | 2007-04-09 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b1400558x |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ | PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ | PILIH SIMPAN-P. HOSPITAL CANSELOR TUANKU MUHRIZ | 12/11/2019 | - | 199.50 | .i1853112x | HD69.B7.L597b 2003 9HUKM | 00001405783 | 14/09/2025 | 1 | 14/09/2025 | AM |