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Brand driven : the route to integrated branding through great leadership /

LePla, F. Joseph, 1955-

Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker - London : Kogan Page, 2003 - xvi, 334 p. : ill. ; 25 cm.

ISBN: 0749437979 RM199.50 9780749437978

Subjects--Topical Terms:
Branding (Marketing)
Leadership

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Brand driven : the route to integrated branding through great leadership /

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