MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01556nam a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914160742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070608s2006 ohu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324312105 |
| Terms of availability |
RM136.63 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200707021557 |
| Level of effort used to assign nonsubject heading access points |
bedah |
| Level of effort used to assign subject headings |
200707021555 |
| Level of effort used to assign classification |
bedah |
| Level of effort used to assign subject headings |
200707021555 |
| Level of effort used to assign classification |
bedah |
| Level of effort used to assign subject headings |
200707021127 |
| y |
06-08-2007 |
| z |
rasyilla |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD59.H276 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD59 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.H276 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Thomas L., |
| Dates associated with a name |
1931- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketer's guide to public relations in the 21st century / |
| Statement of responsibility, etc. |
Thomas L. Hariss, Patricia T. Whalen ; foreword by Philip Kotler |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketer's guide to public relations in the twenty-first century. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[2nd ed.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
2006 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'Racom Communications' |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev ed. of : The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, 1991 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing public relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Whalen, Patricia T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Thomas L., |
| Dates associated with a name |
1931- |
| Title of a work |
Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Racom Communication |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13942955 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HD59.H276 2006 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003350546 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
za |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Pengajian Komunikasi Media Maklumat |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2007-08-06 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13942955 |
