The marketer`s guide to public relations in the 21st century /
Harris, Thomas L., 1931-
The marketer's guide to public relations in the 21st century / Marketer's guide to public relations in the twenty-first century. Thomas L. Hariss, Patricia T. Whalen ; foreword by Philip Kotler - [2nd ed.] - Mason, Ohio : Thomson, 2006
'Racom Communications' Rev ed. of : The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, 1991
0324312105 RM136.63
Corporations--Public relations
Marketing--Management
Public relations
Marketing public relations
The marketer's guide to public relations in the 21st century / Marketer's guide to public relations in the twenty-first century. Thomas L. Hariss, Patricia T. Whalen ; foreword by Philip Kotler - [2nd ed.] - Mason, Ohio : Thomson, 2006
'Racom Communications' Rev ed. of : The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, 1991
0324312105 RM136.63
Corporations--Public relations
Marketing--Management
Public relations
Marketing public relations