MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01455cam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914143251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040730s2002 ne a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750653353 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750663596 |
| Terms of availability |
RM112.91 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200604060923 |
| Level of effort used to assign nonsubject heading access points |
hamzah |
| Level of effort used to assign subject headings |
200603221204 |
| Level of effort used to assign classification |
mazarita |
| Level of effort used to assign subject headings |
200603221153 |
| Level of effort used to assign classification |
mazarita |
| y |
03-22-2006 |
| z |
mazarita |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265.S615 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S615 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R. |
| Fuller form of name |
(Paul Russell), |
| Dates associated with a name |
1957- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
eMarketing excellence : |
| Remainder of title |
the heart of ebusiness / |
| Statement of responsibility, etc. |
PR Smith and Dave Chaffey |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, MA : |
| Name of publisher, distributor, etc. |
Elsevier Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 340 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published in association with: the Chartered Institute of Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'First published 2002' |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/els051/2004301618.html">http://www.loc.gov/catdir/toc/els051/2004301618.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/els051/2004301618.html">http://www.loc.gov/catdir/description/els051/2004301618.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13702312 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.1265.S615 2005 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003324356 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Pengurusan / Pemasaran / Perniagaan Antarabangsa |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2006-09-03 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13702312 |
