eMarketing excellence : the heart of ebusiness /
Smith, P. R. 1957-
eMarketing excellence : the heart of ebusiness / PR Smith and Dave Chaffey - 2nd. ed. - Burlington, MA : Elsevier Butterworth-Heinemann, 2005 - xiii, 340 p. : ill. ; 25 cm.
Published in association with: the Chartered Institute of Marketing 'First published 2002'
Includes bibliographical references and index
0750653353 0750663596 RM112.91
Internet marketing
eMarketing excellence : the heart of ebusiness / PR Smith and Dave Chaffey - 2nd. ed. - Burlington, MA : Elsevier Butterworth-Heinemann, 2005 - xiii, 340 p. : ill. ; 25 cm.
Published in association with: the Chartered Institute of Marketing 'First published 2002'
Includes bibliographical references and index
0750653353 0750663596 RM112.91
Internet marketing