MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01053cam a22002774a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914142417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031224s2004 xxk i 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749441933 |
| Terms of availability |
RM77.50 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200604260943 |
| Level of effort used to assign nonsubject heading access points |
hamzah |
| Level of effort used to assign subject headings |
200604241949 |
| Level of effort used to assign classification |
hamzah |
| Level of effort used to assign subject headings |
200604071555 |
| Level of effort used to assign classification |
mazarita |
| Level of effort used to assign subject headings |
200512221641 |
| Level of effort used to assign classification |
zarina |
| y |
12-22-2005 |
| z |
zarina |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7B735 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
B735 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Braun, Thom, |
| Dates associated with a name |
1953- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The philosophy of branding : |
| Remainder of title |
great philosophers think brands / |
| Statement of responsibility, etc. |
Thom Braun |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192 p. ; |
| Dimensions |
19 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Philosophy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business names |
| General subdivision |
Philosophy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| General subdivision |
Philosophy |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0414/2003028084.html">http://www.loc.gov/catdir/toc/ecip0414/2003028084.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13649437 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HD69.B7B735 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003318793 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Peogram Kewangan/Pengurusan Risiko dan Insuran |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-09-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13649437 |
