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The philosophy of branding : great philosophers think brands /

Braun, Thom, 1953-

The philosophy of branding : great philosophers think brands / Thom Braun - London : Kogan Page, 2004 - 192 p. ; 19 cm.

ISBN: 0749441933 RM77.50

Subjects--Topical Terms:
Brand name products--Philosophy
Business names--Philosophy
Product management--Philosophy

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