MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01396nam a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930121059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050913s2005 xxua i 001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131293303 (pbk.) |
| Terms of availability |
RM205.66 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131296132 (package) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201501021602 |
| Level of effort used to assign nonsubject heading access points |
lan |
| Level of effort used to assign subject headings |
200510191246 |
| Level of effort used to assign classification |
laili |
| Level of effort used to assign subject headings |
200510070812 |
| Level of effort used to assign classification |
midah |
| Level of effort used to assign subject headings |
200509130949 |
| Level of effort used to assign classification |
zarina |
| y |
09-13-2005 |
| z |
zarina |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2.B775 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B775 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burns, Alvin C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing research : |
| Remainder of title |
using Microsoft Excel data analysis / |
| Statement of responsibility, etc. |
Alvin C. Burns, Ronald F. Bush. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Sadlle River, N. J. : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 506 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 computer laser optical disc (4 3/4 in.). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
International ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Book is accompanied by one CD, entitled' |
| -- |
Basic marketing research : using Microsoft Excel data analysis' bearing the same call number and available at Bahagian Koleksi Media. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Microsoft Excel (Computer file). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
60390 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Ronald F. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13607704 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.2.B775 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003314322 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
he/nms |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Pengurusan/Pemasaran/Perniagaan Antarabangsa |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-01-09 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13607704 |
