Basic marketing research : using Microsoft Excel data analysis /
Burns, Alvin C.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - Upper Sadlle River, N. J. : Pearson, 2005. - xxiv, 506 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.).
International ed. Book is accompanied by one CD, entitled' Basic marketing research : using Microsoft Excel data analysis' bearing the same call number and available at Bahagian Koleksi Media.
Includes index.
0131293303 (pbk.) RM205.66 0131296132 (package)
Microsoft Excel (Computer file).
Marketing research.
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - Upper Sadlle River, N. J. : Pearson, 2005. - xxiv, 506 p. : ill. ; 26 cm. + 1 computer laser optical disc (4 3/4 in.).
International ed. Book is accompanied by one CD, entitled' Basic marketing research : using Microsoft Excel data analysis' bearing the same call number and available at Bahagian Koleksi Media.
Includes index.
0131293303 (pbk.) RM205.66 0131296132 (package)
Microsoft Excel (Computer file).
Marketing research.