QMR : (Record no. 358278)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02085cam a22004214a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930121004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020211s2002 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002-101993 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761972722 (vols. 1-7 : pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 2002101993 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | ()12674898 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200508170920 |
| Level of effort used to assign nonsubject heading access points | idah |
| y | 08-17-2005 |
| z | idah |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Q25 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition information | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | QMR : |
| Remainder of title | [principle and practice / |
| Statement of responsibility, etc. | edited by Gill Ereaut, Mike Imms & Martin Callingham]. |
| 246 1# - VARYING FORM OF TITLE | |
| Display text | Title on slip case: |
| Title proper/short title | Qualitative market research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7 v. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | 7 vols. in slip case. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 60390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Qualitative research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ereaut, Gill. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Imms, Mike. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Callingham, Martin. |
| 9 (RLIN) | 55425 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1359302x |
| b | 2019-11-13 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003312731 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2005-04-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b1359302x |
No items available.