QMR : [principle and practice /
QMR : [principle and practice /
Title on slip case: Qualitative market research
edited by Gill Ereaut, Mike Imms & Martin Callingham].
- London ; Thousand Oaks, Calif. : SAGE Publications, 2002.
- 7 v. : ill. ; 25 cm.
7 vols. in slip case.
Includes bibliographical references and indexes.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
0761972722 (vols. 1-7 : pbk.)
2002-101993
Marketing research.
Marketing research--Methodology.
Qualitative research.
HF5415.2 / .Q25 2002
658.8/3
7 vols. in slip case.
Includes bibliographical references and indexes.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
0761972722 (vols. 1-7 : pbk.)
2002-101993
Marketing research.
Marketing research--Methodology.
Qualitative research.
HF5415.2 / .Q25 2002
658.8/3