MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01326cam a22003134a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930120834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041207s2006 nyuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072828803 (text : alk. paper) |
| Terms of availability |
RM488.67 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073080152 (pkg. : alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200609291150 |
| Level of effort used to assign nonsubject heading access points |
zarina |
| Level of effort used to assign subject headings |
200609291145 |
| Level of effort used to assign classification |
zarina |
| Level of effort used to assign subject headings |
200609041627 |
| Level of effort used to assign classification |
mazarita |
| Level of effort used to assign subject headings |
200508171544 |
| y |
07-22-2005 |
| z |
zarina |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.M29474 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Roger A. Kerin ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlvi, 733 p. : |
| Other physical details |
col. ill., col. maps ; |
| Dimensions |
29 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Book is accompanied by 1 computerlaser optical disc, entitled' Student CD-Rom to accompany marketing' bearing the same call number and available at Bahagian Koleksi Media |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 673-700) and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
60389 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13566325 |
| b |
2020-10-15 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.M29474 2006 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003309697 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Pengurusan/Pemasaran/Perniagaan Antarabangsa |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi & Perniagaan - Pasca |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-09-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13566325 |
