The definitive guide to direct and interactive marketing : (Record no. 348685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01076nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914135651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050316s2003 xxka 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273675206 |
| Terms of availability | RM136.64 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200504121026 |
| Level of effort used to assign nonsubject heading access points | hamka |
| Level of effort used to assign subject headings | 200503301135 |
| Level of effort used to assign classification | laili |
| y | 03-16-2005 |
| z | khai |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.126.S766 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.126 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stone, Merlin, |
| Dates associated with a name | 1948- |
| 245 14 - TITLE STATEMENT | |
| Title | The definitive guide to direct and interactive marketing : |
| Remainder of title | how to select, reach and retain the right customers / |
| Statement of responsibility, etc. | Merlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 395 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Interactive marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bond, Alison |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blake, Elizabeth |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b13494697 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415.126.S766 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003301755 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | NY/nms |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Program Pengajian Ekonomi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 2005-03-03 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b13494697 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 136.64 | .i17766825 | 4 | HF5415.126.S766 | 00001362529 | 14/09/2025 | 1 | 14/09/2025 | AM |