The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers /
Stone, Merlin, 1948-
The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett - London : Prentice Hall, 2003 - xvii, 395 p. : ill. ; 24 cm.
0273675206 RM136.64
Direct marketing
Interactive marketing
The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett - London : Prentice Hall, 2003 - xvii, 395 p. : ill. ; 24 cm.
0273675206 RM136.64
Direct marketing
Interactive marketing