Marketing strategies : (Record no. 338496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01139nam a22003134a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930115754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040610s2004 xxka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003-061248 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273651927 (pbk.) |
| Terms of availability | RM184.88 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200407051313 |
| Level of effort used to assign nonsubject heading access points | hamka |
| Level of effort used to assign subject headings | 200406221516 |
| Level of effort used to assign classification | hamzah |
| Level of effort used to assign subject headings | 200406110945 |
| Level of effort used to assign classification | zarina |
| y | 06-10-2004 |
| z | zarina |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.R3217 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ranchhod, Ashok |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategies : |
| Remainder of title | a twenty-first century approach / |
| Statement of responsibility, etc. | Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | FT/Prentice Hall, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,239 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 219-230) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 60389 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 60390 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gauzente, Claire |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tinson, Julie |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b13391720 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415.R3217 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003290881 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | JAbatan Pemasaran |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 2004-10-06 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b13391720 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 184.88 | .i17551997 | 10 | HF5415.R3217 | 00001350039 | 14/09/2025 | 1 | 14/09/2025 | AM |