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Marketing strategies : a twenty-first century approach /

Ranchhod, Ashok

Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente - Harlow, England : FT/Prentice Hall, 2004 - xvii,239 p. : ill. ; 25 cm.

Includes bibliographical references (p. 219-230) and index

ISBN: 0273651927 (pbk.) RM184.88

LCCN: 2003-061248

Subjects--Topical Terms:
Marketing
Marketing--Case studies
Marketing research

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Marketing strategies : a twenty-first century approach /

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