MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01041nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914125421.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030205d20009999xxka 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99-031858 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
078763042X (hardcover) |
| Terms of availability |
RM1,145.70 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0787673560 |
| Terms of availability |
RM1,158.30 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200710021702 |
| Level of effort used to assign nonsubject heading access points |
dollah |
| Level of effort used to assign subject headings |
200304101527 |
| Level of effort used to assign classification |
nuri |
| Level of effort used to assign subject headings |
200303270945 |
| Level of effort used to assign classification |
hamzah |
| Level of effort used to assign subject headings |
200303211508 |
| y |
02-05-2003 |
| z |
zarina |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5837.E536 ruj |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5837 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.E536 ruj |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Encyclopedia of major marketing campaigns / |
| Statement of responsibility, etc. |
Thomas Riggs, editor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Detroit : |
| Name of publisher, distributor, etc. |
Gale Group, |
| Date of publication, distribution, etc. |
2000- |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riggs, Thomas, |
| Dates associated with a name |
1963- |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13169154 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
RUJUKAN |
| Suppress in OPAC |
No |
| Call number prefix |
HF5837.E536 ruj |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000330514 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Jabatan Pemasaran-rujuk |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2003-05-02 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13169154 |
