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Encyclopedia of major marketing campaigns /

Encyclopedia of major marketing campaigns / Thomas Riggs, editor - Detroit : Gale Group, 2000- - v. : ill. ; 29 cm.

Includes bibliographical references and index

ISBN: 078763042X (hardcover) RM1,145.70 0787673560 RM1,158.30

LCCN: 99-031858

Subjects--Topical Terms:
Advertising campaigns--History--United States--20th century

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