Brandsmaps : (Record no. 27376)

MARC details
000 -LEADER
fixed length control field 01047nam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250913111347.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981208s1997 xxua 00 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96-27803
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135974518
Terms of availability RM147.50
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200610311005
Level of effort used to assign nonsubject heading access points aida
y 08-18-1999
z load
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.125.C45 1997
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.125
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .C45 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chapman, Randall G.
245 10 - TITLE STATEMENT
Title Brandsmaps :
Remainder of title the competitive marketing strategy game /
Statement of responsibility, etc. Randall G. Chapman
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N. J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 196 p. :
Other physical details ill. ;
Dimensions 28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Computer simulation
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
General subdivision Computer simulation
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Computer programs
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
General subdivision Computer programs
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1025366x
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type AM
Suppress in OPAC No
Call number prefix HF5415.125.C45 1997
914 ## - VTLS Number
VTLS Number vtls000026507
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Fakulti Teknologi dan Sains Maklumat
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 1999-05-08
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Printed Books
Language English
Country
-- 0
-- .b1025366x
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 0.00 .i10688109 2 HF5415.125.C45 1997 00000952618 12/09/2025 1 12/09/2025 AM

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